Job Description

Role: Digital Analytics Consultant
Location: Plano, TX (Remote allowed, Hybrid preferred)

Top 4 Skills:
1. Adobe Analytics (Adobe Analytics Business Practitioner Certification preferred)
2. Adobe Target
3. Adobe Experience Manager (AEM)
4. Adobe Customer Journey Analytics

Roles/Responsibilities:
Data Analysis and Reporting:
- Analyze website traffic, user behavior, and conversion data to identify trends and opportunities for improvement.
- Design and maintain Adobe reports and dashboards to track KPIs, business trends, and other significant metrics.
- Experience in Cross- channel Analysis, Data integration for comprehensive Analysis, Journey Mapping and Segmentation.
- Leverage Adobe Analytics to present tangible insights using website and customer behavioral data to key business stakeholders
Measurement and Optimization:
- Develop measurement plans and oversee data quality processes.
- Perform thorough analyses to pinpoint areas for improvement and suggest actionable solutions.
A/B Testing and Personalization:
- Coordinate, implement, and analyze A/B tests and personalized experiences within Adobe Target.
- Align with business on test objectives, identify target audiences, and suggest variations for testing.
- Monitor and analyze test results to identify winning variations and enhance future campaigns.

Job Tags

Remote work,

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