Job Description

The Partnerships & PR Manager will lead the organization’s public relations strategy and partnership initiatives to strengthen brand awareness, reputation, and emotional connection with core audiences. This individual will manage media relations and partnership programs to drive visibility, storytelling, and brand affinity. We are an outdoor retail company focused on inspiring people to spend more time outside. Through our e-commerce platforms, we provide customers with quality gear, helpful guidance, and a seamless shopping experience designed to support their adventures. We are dedicated to making it easier for individuals and communities to explore, enjoy, and connect with the outdoors.

RESPONSIBILITIES & ESSENTIAL DUTIES

• Develop and lead the company’s partnership strategy by identifying, negotiating, and managing high-impact collaborations with brands, athletes, and industry leaders.
• Build and execute a comprehensive PR strategy to enhance brand visibility and strengthen reputation through proactive media relations, press initiatives, and storytelling.
• Coordinate all press materials, announcements, and proactive media outreach.
• Cultivate and maintain relationships with media, influencers, and key stakeholders to generate authentic engagement and positive coverage.
• Collaborate with brand, content, and performance marketing teams to integrate PR and partnership strategies into broader campaigns.
• Monitor industry trends and competitor activity to identify partnership and positioning opportunities.
• Oversee crisis communications and reputation management to protect the organization’s brand integrity.
• Track and report on PR and partnership performance metrics, providing insights and recommendations to leadership.

QUALIFICATIONS, SKILLS & ABILITIES

• Demonstrated success developing and managing brand collaborations and partnerships.
• Strong media relations experience and understanding of PR best practices.
• Excellent communication, negotiation, and relationship-building skills.
• A proactive, action-oriented working style.
• Ability to secure meaningful press coverage and develop impactful partnerships.
• Existing relationships with media in outdoor, lifestyle, consumer, or related categories.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

BENEFITS

• Medical, dental, and vision coverage
• 401(k) plan with employer match
• Generous employee discounts

We provide equal employment opportunities to all employees and applicants and prohibits discrimination or harassment of any kind based on race, color, religion, age, sex, national origin, disability, genetic information, veteran status, sexual orientation, gender identity or expression, or any other status protected by applicable federal, provincial, state, or local laws. The organization is committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and hiring process. If you need assistance or an accommodation, please contact us.

Job Tags

Similar Jobs